I don't know Lab Report Example | Topics and Well Written Essays - 1500 words

I don't know - Lab Report Example ording to Daly (1996, p.78), many worksites are increasingly adopting the use of new technologies and innovative corporate practices to reduce consumption and achieve sustainability. This paper discuses my voluntary worksite experience at Red Cross with particular focus on the aspects of technology and international development as they relate to sustainability. My chosen worksite for volunteer field work experience was Red Cross, and I spent twenty hours working in the organization as a sales team research assistant. American Red Cross was established in 1880s as an independent and neutral humanitarian organization which was dedicated to helping people across the United States. Clara Barton and the other prominent founders of the organization were particularly inspired by the need to help people and save lives following the American Civil War (Moorehead, 1998, p.134). As an affiliation of the international Red Cross movement, the American Red Cross is a non profit organization whose primary humanitarian mission is to provide emergency assistance, disaster relief as well as protect the lives and dignity of victims of violence and wars. According to Gilbo (1987, p.36), American Red Cross currently boasts a nationwide network of nearly 650 chapters and 36 blood donation centers, which are dedicated to protecting and saving lives as well as helping communities to prevent, respond to and prepare for emergencies. Being one of the largest volunteer based humanitarian organizations in the world, Red Cross has adopted a number of technologies and international development strategies that ensure it achieves sustainability in its goals to improve humanitarian standards, saving lives and guaranteeing disaster preparedness. I performed a number of duties during my twenty hours of work at Red Cross as a volunteer sales research team member. My worksite setting not only provided me with an opportunity to work with different technologies but also enabled me to appreciate the

Globalizing and localizing factors OR Uppsala model of firm Essay

Globalizing and localizing factors OR Uppsala model of firm internationalization - Essay Example Added to that the purchasing power dazzled one and all and Multinationals of all hues went headlong to get a piece of the action. It has been ascertained that both India and China are quite similar and are perusing similar liberalization policies. Culturally too there is affinity and therefore investing in China will be a wise move. Liberalization of the economy and a bent towards industrialization in a hurry offered huge opportunities for expansion. As of now as many as 320,000 foreign ventures have come up on mainland China, and they are growing by the day. China is the second largest recipient of Foreign Direct Investments that have crossed 400 billion dollars. Investments have come in from all quarters of the world, mainly from the USA. It would be prudent for us to take advantage of the situation and make a move in the Chinese market now by setting up a manufacturing unit in one of the SEZ’s as a FIE. As a growing garment exporter to the world with an annul turnover of over Rs 5000 crores, equivalent to $ 1.25 billion the Pearl Group of India is faced with a dilemma of competition from China. With the onset of a quota free regime US and European countries are free to buy their requirements from any country of the world and China as a source of cheap labour as well as due to its effective control on the Yuan has emerged as a strong contender against export of Indian garments. As the company plans to add to manufacturing capacity to meet growing demand, it is actively considering converting this threat into an opportunity. There are 2 options. First Option is to add to capacity in India. Second option is to set up a manufacturing unit in one of China’s special economic zones and make it another exporting hub taking advantage of their labour and currency factors. In the past China followed a foreign exchange policy similar to India. Exporters were required to surrender 100% of their foreign earning to the Central Bank and could not use this

Solution and Advantages Research Paper Example | Topics and Well Written Essays - 2000 words

Solution and Advantages - Research Paper Example Despite an increase in employment opportunities in the U.S, there has been misuse and oppression of the employed population. The Department of Labor should, therefore, prioritize on improving various federal labor laws that protect both the employees and employers who form the working force toward improving the U.S economy. One of these federal labor laws is the Family and Medical Leave Act that provides a major platform for supporting and recognizing the families of the employed population in America (Schwartz, 2009). Because of the need to improve the U.S economy through the efforts of the employed labor force, the Family and Medical Leave Act should be changed in order to motivate and improve the welfare of the employed population. After the World War II, the U.S has experienced a number of economic recessions. The first one was the deep recession which occurred in 1981 and the great recession in 2007. During that time it took a great deal of effort to regain the economy through creation of jobs. Before the 1990s, the labor market was recovered with a lot of pressure imposed on the labor force in fear of the economy collapsing again. There was a violation of workers’ rights who found it difficult to balance work with their families. These workers, especially women, did not have the power to fight for their rights. However, for that matter the Women’s Legal Defense Fund was established in 1984 to fight for the rights of women in the working environment. However, since, it was not supported by the U.S government it did not have great impact (Fraumeni et al, 1984). The Women’s Legal Defense Fund appealed a draft of legislation which transformed it to The Family and Medical Leave Act. The Act would be introduced in the Congress every year between 1984 and 1993, but was always blocked by well-funded opponents. Eventually, the act was passed in 1991 and 1992 by the

Can torture ever been acceptable in democratic civilized society Essay

Can torture ever been acceptable in democratic civilized society - Essay Example Thus in the article â€Å"Torture Damages Democracy says expert on Interrogation† the professor Darius Rejali states that torture can’t be costless. The professor discusses different forms of torture emphasizing the fact that torture affects not only those who are tortured but also the initiatives of torture. It is also mentioned in the article that torture is controversial issue and the same idea is reflected in the article by Paul W Kahn â€Å"Torture and Democratic Violence†, the aim of which is to understand what torture means for democratic society: â€Å"torture is no more destructive and no more illiberal than other forms of political violence† (Kahn). The professor Darius Rejali summarized his ideas in the book â€Å"Torture & democracy† that became the most comprehensive study of torture in the modern society. In the article â€Å"Torture State terrorism vs. Democracy† by Orlando Tizon it is stated that the â€Å"war against terrorism† is only an excuse of applying torture. "Only the person who has been tortured can tell how painful it is. The people who torture you dont let you die and they dont let you be alive" (Tison, 2002). The same issue is discussed in the â€Å"Work Open Society Institute: Globalizing Torture: CIA Secret Detention and Extraordinary Rendition† by Amrit Singh and in the article â€Å"the Use of torture†. In the work â€Å"The Proportionality of  Means and Ends: The Case against  Torture in a Democratic Society? the author Joaquà ­n Jareà ±o- Alarcà ³n raises an important issue discussing the position of torture defenders. Torture defenders in the modern society state that torture should be used as a method to get the necessary information. The author expresses the negative attitude to this approach: â€Å"with terrorist activities becoming an increasingly serious threat to democracy over the past ten years, the morality of torture is now an issue at the forefront of political

Solution and Advantages Research Paper Example | Topics and Well Written Essays - 2000 words

Solution and Advantages - Research Paper Example Despite an increase in employment opportunities in the U.S, there has been misuse and oppression of the employed population. The Department of Labor should, therefore, prioritize on improving various federal labor laws that protect both the employees and employers who form the working force toward improving the U.S economy. One of these federal labor laws is the Family and Medical Leave Act that provides a major platform for supporting and recognizing the families of the employed population in America (Schwartz, 2009). Because of the need to improve the U.S economy through the efforts of the employed labor force, the Family and Medical Leave Act should be changed in order to motivate and improve the welfare of the employed population. After the World War II, the U.S has experienced a number of economic recessions. The first one was the deep recession which occurred in 1981 and the great recession in 2007. During that time it took a great deal of effort to regain the economy through creation of jobs. Before the 1990s, the labor market was recovered with a lot of pressure imposed on the labor force in fear of the economy collapsing again. There was a violation of workers’ rights who found it difficult to balance work with their families. These workers, especially women, did not have the power to fight for their rights. However, for that matter the Women’s Legal Defense Fund was established in 1984 to fight for the rights of women in the working environment. However, since, it was not supported by the U.S government it did not have great impact (Fraumeni et al, 1984). The Women’s Legal Defense Fund appealed a draft of legislation which transformed it to The Family and Medical Leave Act. The Act would be introduced in the Congress every year between 1984 and 1993, but was always blocked by well-funded opponents. Eventually, the act was passed in 1991 and 1992 by the

Original writing-persuasive writing-DRAFT Essay Example for Free

Original writing-persuasive writing-DRAFT Essay Are you aged eight to eighteen and searching for the hottest and latest games? Look no further. Join CGS the computer games society and we will certainly fulfil your gaming needs. Be it Nintendo, Xbox or even playstation/2 we know what you want and weve got it. CGS has been running for a simple 3 years and has already spread its wings nationwide. With just over 2 million members CGS is undoubtedly the fastest growing games society ever. We have all the experience, the inside and out knowledge and indeed the numbers to keep you up to date with whats hot and whats not. Here at CGS we give you what you want, we take in your ideas and criticism and channel it towards giving you what you need. With the number of members we have attained here in the UK we are assured success when we choose to go international. Visit our website at www. cgs. co. uk, we have just recently refurbished the site so be sure to visit and check out the new games forum where you can discuss, debate and argue the latest issues about consoles and games. We have a new games attachment (compliments of macromedia flash player) where you and your mates can battle it out to get the highest score. With over 60 brand new free online games your sure to be entertained, and if they dont why dont you check out our other batch of brand new downloadable games and no internet broadband system is needed, they can simply be downloaded with the 56. 6kb of your average computer. We also have the latest movie and games downloadables including pictures, backgrounds and wallpapers also for you to enjoy. Enter the new chat-rooms where we have a full-proof system of no one being able to see your details so you are completely protected. CGS was founded in 2001 by a group of young teen game fanatics. They had a large collection of games (300) between the four of them and they, just like you, loved playing, swapping and talking about games. Wherever they would go they would dispute about what was the coolest game out. They would test out each others games and criticise it. Sometimes they would hold tournaments and invite loads of their mates around. Soon they had their own sub-culture in school like the grungers, nerds, dossers and townies, they were known as the game-boys. More and more people started to join their little clan until it grew and they gave their selves a new name, CGS computer games society. They told their parents about the success of their group and they found out they could make a career out of this. Opportunity came their way when one of their parents company were looking for a new business opportunity. The father pessimistically agreed to ask the company if they were willing to sponsor CGS, much to every ones surprise the company agreed. As you can imagine they were over the moon and CGS has been an absolute success ever since. The boys, who were at the time sixteen are now nineteen year old young men who are doing what they love and getting paid for it. This is every young game fanatics dream and you can be a part of it. CGS is paving the way for young gamers giving you articles on careers in gaming yes thats what I said, careers in gaming, from games tester to official games critic. To be a games tester all you need to do is fill out a form that can be found on the CGS website. Unfortunately you have to be over eighteen to be an official games critic but dont let that demoralise you as there is probably a lot more game watching than playing! Apply now to make your dreams come true. Here at CGS as you can imagine we get a lot of post and email on how to make the company better suited for you but recently weve been getting post and email specifically telling us about rumours for the CGS magazine. Well we can definitely tell you that those, outrageously, notorious rumours are. TRUE. CGS are most definitely looking forward to publishing the first issue of the CGS magazine. The new magazine is fantastically entertaining with full graphic screen shots, published reader articles, amazing news on all the latest gossip for the new games and consoles, great new competitions with mind-blowing prizes. Be sure to carry the first ever issue of CGS magazine and enter the competitions so you can be in with a chance of winning one of the three top prizes; a fantastic holiday for you, an adult and 3 of your mates to Japan to visit the international centre of Nintendo in Tokyo, or you could win a trip to the XBOX party in London where you can test out there newest releases and get a wild goody bag, or you could even win a chance to come to CGS head quarters and interview our CEO and the founders of CGS. You must agree these prizes are undoubtedly cool! And you can enter, just simply log on to our website and subscribe to the new CGS magazine out on the thirteenth of September and with these few easy steps you could win one of these wicked prizes. As you probably have now established CGS is what everyones talking about and a full platinum membership is definitely top dog this Christmas. So grandma, dont go and knit them a grotty, un-cool woolly jumper, simply log on to the CGS website and apply your grandkids to the platinum membership where they will be in with a chance of winning the top prizes, a full monthly subscription to the brand new CGS magazine and much, much more. For more details please contact us at our free call 24 hour hotline; 0800-477 477.

Market Entry Strategy Which Is Appropriate In Circumstances Marketing Essay

Market Entry Strategy Which Is Appropriate In Circumstances Marketing Essay INTRODUCTION: The assignment explains that if any firm goes into the international market then what are various types of entry modes and then what can be the various entry strategies. Axinn (2002), state that firms nowadays are enter into international markets much more than before. Therefore, theories regarding globalization that provide realistic mentoring is more significant than it have been discussed in six stages by Kotler Armstrong (2001): Looking at the international environment Deciding whether to go in international market or not Deciding which markets to go in Deciding how to enter in the market Look critically global marketing program, and Deciding on a global market organization Reference: Axinn, C.N Matthyssens, P (2002) Limits of Internationalization theories in an unlimited world. International Marketing Review 19(5), p436-449. Kotler, P., Armstrong, G. (2001). Principles of marketing 9th Ed. Upper Saddle River: Prentice Hall International. DEFINITION OF MARKET ENTRY STRATEGY: According to Green (1995), In literature there is no agreement regarding managerial decision which constitute an entry strategy. Strategy is defined as the firms consistent internal set of objectives and procedures or policies and goals, which support the organizations strengths and weaknesses with the outer opportunities and threats. In other words, if a firms internal variables will be coordinated with external environment to achieve superior performance it shows firms effective strategy is in place. A market entry strategy is formulated a firms decision in regards to organization, market and product before the actual launch of product. Market entry strategies are essential for existence of new firms as they are on the desire path right from the beginning exclusive of differing from their objectives. Several studies revealed that successful launch strategy raise the possibility of firm survival and better performance. According to Sandberg and Hofer (1987), In contrast to any other variables effect of strategy, entrepreneur and structure of industry impact more on performance. The market entry strategy is particularly significant, as it choose number of strategic and planned substitute to the firm in future. We take market entry in a very slow and steady manner because there is lots of risk. Doing business internationally is altogether different from doing business in domestic market. Reference: Green Donna H./Barclay, Donald W./Ryans, Adrian B. (1995), Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination, in: Journal of Marketing, Vol. 59, pp. 1-16. Sandberg, William R./Hofer, Charles W. (1987), Improving New Venture Performance: The Role of Strategy, Industry Structure, and the Entrepreneur, in: Journal of Business Venturing, Vol. 2, pp. 5-28. FOREIGN MARKET ENTRY MODES: There are different modes in which a domestic firm enters into a international market or the international arena. INTERNATIONAL ENTRY COMPENDIUM Export By Agent/ Distributor Licensing Arrangement Joint Venture Foreign Manufacturing Franchising Arrangement Opening Overseas Office We have almost six types of modes through which we can enter into the international business. Exports through agents or distributors. Opening overseas office. Licensing arrangement. Franchising arrangement. Joint Ventures. Foreign manufacturing. EXPORTS THROUGH AGENTS OR DISTRIBUTORS: We appoint foreign agents in foreign countries and we start getting the business queries from them, this will be the type of process called as doing business through agent. OPENING OVERSEAS OFFICE: Once we are getting business through the agents now we can think in terms of opening our overseas office. So therefore entering into the international markets by opening our own office will further give a push to our sales in that particular country because we have a local presence and we can answer the queries of the overseas buyer. If we can keep our buyers happy we got a position to get more and more sales. LICENSING ARRANGEMENT: If we are already successful in a particular international country, our brands are very popular in that market. Now, we can move out of that particular market by allowing local firm of that particular country to enter into a type of arrangement called licensing arrangement. We give a license to that particular company to start manufacturing our product using our brand name and the technology, but all the investment are made by that particular party, and in lieu if this licensing we are allowed to that foreign company we get the royalty. It means when we are in position to get royalty again we are in a position to have sales in that particular country. We enter into licensing arrangement because we want to enter into some other market to expand our market size. FRANCHISING ARRANGEMENT: It is the arrangement where we identify the type of franchisee who basically interested to take our franchise so this is an arrangement between franchiser and franchisee. Franchisee: The party that is purchasing the franchise from the seller of the franchise. Franchiser: The party that is offering the franchise for sale to the purchaser of the franchise. Franchiser is a export firm who is trying to give its marketing rights to local firm in that country as well as helping that firm in terms of all types of business problems in exchange for a fee. In licensing we take royalty and in franchising we take fee. It is the basic difference between licensing and franchise. Idea is again the same we want to expand our market scope so therefore in certain countries rather than locally produce product in that country we enter into franchising arrangement. McDonalds is the same example of franchising. JOINT VENTURES: Once we have lots of experience and we have accumulated lots of resources we can also enter into certain countries in the form of strategic alliances, these alliances has given a name called joint venture. Joint venture is the type of equity participation. We have so many examples of joint ventures which are already takes place in India. Like joint venture of Hero Honda, there are two companies hero group is the Indian group and Honda group which is from Japan. FOREIGN MANUFACTURING: The company starts manufacturing their product in foreign countries. It means instead of manufacturing product in their own country and then exporting from their and paying the custom duty out there, the foreign firms can think of go out of there country and if they found that the government of that country is promoting industrial investment than they are in position to get the land, and other resources in the terms of finance etc. as well as lots of benefits from the government of that country and then they start local manufacturing in that country and without any type of the partner but on their own. It is also called FDI (Foreign Direct Investment). Reference: Internet WWW page at URL: Foreign market entry modes Quickmba.com. Accessed 08/04/10 from FACTORS INFLUENCING THE CHOICE OF MARKET ENTRY MODE: Several important factors that affect the choice of entry modes are: Market Factors: The size of the target country market is significantly influence on the entry mode. Small market have low break even sales volume so the entry mode must be different (Agent/distributor exporting, licensing and some contractual arrangements). For Markets with high sales potential have entry mode that have high break even sales volume (Branch, subsidiary, exporting and equity investment in local production). Production Factors: Entry mode are largely affected by production factors of targeted country like quality, quantity and cost of raw materials, labors and energy. Economic Factors: Economic infrastructure (Transportation, communication, port facilities etc) also affect the mode of entry into particular country or market. Government Regulations: Defensive Import regulations affect in the form of high tariffs, these regulations make problems an export entry. Geographical Factors: When geographically the distance to the targeted market is too long then cost of transportation becomes a barrier. Dynamism of Country: Economic dynamism of the country also affect the entry mode. Dynamism refers to the rate of investment, growth rate and personal income. Social Cultural Factors: Social and cultural factors are very wide that affect entry mode because of different values language, social structure and different life style of target market country to home country. Reference: Root, F.R (1994). Entry Strategies for international Markets: San Francisco: Jossey Bass Inc. CONCLUSION: For an Organizations or a company thinking of entry into the international arena set of strategic alternatives often changing and depending on the targeted country or market focuses on several ways to enter a foreign market. Organization need to be conscious of how prospective new market may best by still considering the risk and the different economic ,environmental and cultural factors associated with the specific entry strategy (Deresky, 2003). Reference: Deresky, H.(2003). International Management 4th Ed. Pearson Education. (B) Franchising is a common method of entering services markets abroad. What is the special attraction of international franchising to both partners? FRANCHISE: Franchise is a form of business organization in which a company which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisors trade name and usually with the franchisors direction, in exchange for a fee. (InvestorWords.com, 2009) Reference: Internet WWW page at URL: Franchise InvestorWords.com, 2009. Accessed 6 August 2009 from BUSINESS FORMAT FRANCHISING: Business format franchising, on the other hand, is defined as an arrangement where a franchisee receives (in addition to the right to sell goods or services) the franchisors designs, quality control and accounting systems, operating procedures, group advertising and promotions, training, and (in case of hotels and travel agencies) worldwide reservation system. (BusinessDictionary.com, 2009). In short, franchising the business format allows small and medium scale franchisees to enjoy economies of scale, brand recognition and loyalty, and strategic support from a large and established franchisor. In return, the franchisor receives a fee for the use of its tradename, trademarks and expertise. More than that, however, the franchisor is able to expand its reach and name recognition with use of the capital investment of the franchisee. Reference: Internet WWW page at URL: Business Format Franchising BusinessDictionary.com, 2009. Accessed 6 August 2009 from INTERNATIONAL MARKET ENTRY STRATEGY: A business format franchise, from its very definition, is designed to replicate the totality of the franchisors business concept in different location; if the franchise is multinational, then the different locations may well be situated in different countries. More than just the trademarks and product design, the business format franchise makes use of the franchisors marketing strategy and plan, operating manuals and standards, and quality control. (Preble and Hoffman, 1995, p. 80) Growth in this area has been so predominant that it is forecasted to be the main (if not nearly exclusive) form of franchising internationally in the 21st century. Business format franchising has become the main vehicle by which multinational business have been able to take advantage of the unprecedented growth of international opportunities. (Preble and Hoffman, 1995, p. 80) There are, according to Preble and Hoffman (2006) three generic approaches or experiences in global franchising strategies: the first mover, platform, and conversion approaches. The first- and early-mover strategies are those strategies which suggest that early entrants into the industry, or pioneers, attain market dominance (i.e., traditionally enjoy larger market shares) over their competitors who arrive later. For this strategy, the timing of market entry is of greatest importance to the success of the franchise. Preble and Hoffman cite Makadok (1998) as a study that such advantages in pricing and share advantage indeed materialize, and are of surprisingly longstanding (or sustainable) duration. First movers exhibit a greater aggressiveness in pursuing strategic investments in research and development, advertising, promotion and distribution. It was determined that Franchisors facing domestic market saturation and rapidly growing markets abroad are more likely to utilize first-mover strategies for international expansion. (Preble Hoffman, 2006, p. 36). The second category of global franchising strategies is that of platform strategies. This involves selecting the most ideal (or at least most advantageous, usually the most business-friendly) country in a region and establishing its platform in that country first, and then eventually expanding into neighboring nations. It is also called an incremental phased approach (Gupta Govindarajan, 2000). This is ideal for expansion into regions wherein the countries comprising the region differ in their levels of organizational development, political stability and cultural traits (Preble Hoffman, 2006, p.39) Situating in a business-friendly country helps to minimize the risk of entry into a region which may either not be open to the companys presence there, or that do not possess the infrastructure and facilities needed for business to flourish. It is recommended that entry into dissimilar markets should be attempted or undertaken only by experienced franchisors. The last classification of strategies for business format franchising is known as conversion strategies. This involves the franchisor adding new franchisees to the network through the acquisition of independent businesses, business chains, or franchisees from other franchise systems in short, it is a process similar to reverse franchising. The business already exists; the business format franchisor merely converts these existing establishments to include them in the franchisors own system. Conversion franchising is best suited to the penetration of mature and already crowded and costly markets, by acquiring existing locations, sometimes in prime, expensive, real estate, eliminating competitors, and benefit from the franchisees existing business network and connections. The franchisor could also take advantage of the franchisees critical resources and skills from which can be developed sources of competitive advantages. The acquired firm, on the other hand, benefits from a source of managerial acumen from the franchisor, aside from the acquisition of a known brand, new technology, logistical support and training. In summarizing these strategies, it is readily apparent that conversion strategies provides the greatest opportunity for not only experienced but also inexperienced franchisors to penetrate international markets and expand operations even in saturated and highly competitive business environments. Reference: Preble, J F Hoffman, R C (1995) Franchising Systems Around the Globe: A Status Report Journal of Small Business Management, Apr95, Vol. 33 Issue 2, p80-88. Preble, J F Hoffman, R C (2006) Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, Vol. 13 Issue 3, p29-50. The diagram on the page following illustrates the three generic strategies just described. A Contingency Model for Global Franchising Strategies (Source: Preble Hoffman, 2006, p. 45) Reference: Preble, J F Hoffman, R C 2006 Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, Vol. 13 Issue 3, p29-50. ATTRACTION FOR INTERNATIONAL FRANCHISING: There is some special attraction for both the franchiser and franchisee thats why franchising has been famous around for decades. It is a great approach for business man to hold and drive own business. Same like that it is attractive for the second party in term of operating a business in new environment because they do not have know how of market, cultural and other political and social condition of that particular country. Franchisee should have to do some homework, research the company, and should consult with a franchise consultant before making a final commitment. Franchiser has to do the same research about the countrys political condition, possible social and cultural issues, credibility and previous working experience of the franchisee in the related field. Here are some of the advantages for both the partners in franchising business. LOWER FAILURE RATE: When franchising business is setup there are very low chances to failure of business because franchisee is using the name and fame of the already established organization. On the other hand, franchiser uses the experience and knowledge about the local market, which is very essential for survival of any organization. Independent businesses have 70% to 80% chance of failure in the initial critical years while franchising business has 80% chance of surviving. HELP WITH START UP AND BEYOND: Franchisee got lots of help on initial stages of business and operating it afterwards. Most of the franchisee gets all the apparatus, supplies and instruction or even training which is very essential to start the business. In most of the cases, franchisee gets constant training and help with marketing and management. Franchisee will reap the benefits of the companys international marketing campaigns, while the franchiser get benefit in terms of finance by entering into new market. BUYING POWER: Your franchise will gain from the combined buying power of the International Company as the franchisor can manage to pay in bulk and go by the investments along to franchisees. Stock and materials will cost less than if you were operating an independent company. STAR POWER: Most of the well-known franchises have international brand name and recognition. Getting a franchise can be similar to buying a business with built-in consumers. PROFITS: A franchise business can be hugely beneficial and profitable. (Think of McDonalds and KFC, for instance.) Reference: Internet WWW page at URL: Attraction For International Franchising sbinfocanada.about.com, Assessed 10 April 2010 from